National MarketingYour personal brand is important, and Transwestern.com is where many will go when they want to learn more about your skills and experience. Furthermore, the company’s diligence in incorporating search engine optimization (SEO) best practices means that googling the name of a Transwestern team member oftentimes results in our website being one of the top results. Outdated information – or a blank page – is a missed opportunity to share the expertise of our talented team. Considering the broad exposure our website generates, it’s important that your personal bio is clear, concise and up to date. The bio templates on TranSource can help!
The content included on a Transwestern bio is stored on TranSource and feeds directly to Transwestern websites. Google pays close attention to the first words, so make sure the description of your Transwestern Role effectively communicates how you support internal and/or external clients. There is no need to repeat your job title in this section, as that is included with your name and location. Keep Career Highlights at a high level, paying particular attention to knowledge gained and value delivered. Professional Affiliations/Recognition can include awards and positions both within and outside of the CRE industry and should include dates, where applicable.
Completed bios, as well as necessary updates, should be sent to nationalmarketing@transwestern.com for uploading.
